Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 12,373 public Google Business Profile listings of locksmith businesses across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- The $19 locksmith is still on Google. Here is what it costs the caller, and how to price against it
- The first freeze is three weeks out. A locksmith's checklist for the busiest night of the quarter
- Agency, freelancer or do it yourself: how a locksmith should buy marketing without getting burned twice
- The locksmith year: when lockouts spike, when they die, and a slow-season plan that fills the gaps
- Pricing and quoting for locksmiths: how to publish prices in a trade ruined by the $19 service call
- Missed calls are the biggest leak in a locksmith business: text-back, answering and what each one costs
- Website essentials for locksmiths: the 7 things the site must do before a locked-out caller gives up
- How a locksmith gets named by ChatGPT, Perplexity and Google AI when someone asks who to call
Contact
Corrections, questions about the data, or press: text or call (385) 486-5394.