Where your competition is in Indiana
The largest concentrations of locksmith businesses in our Indiana data are in Indianapolis, Fort Wayne, Greenwood, Evansville, Bloomington, Carmel, Lafayette and Columbus. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Indianapolis.
The map pack in Indiana
In Indiana, 30.8% of locksmith businesses have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Fort Wayne searches are not in that group. They are near 240 reviews and they ask every customer.
The website gap in Indiana
A website is the clearest marker of a locksmith business that is going to compete for the map pack, and 23.4% of locksmith businesses in Indiana do not have one linked. Across the country the median review count with a site is 67, without one 15. If your shop is in the 23.4%, start there.
Hours and after-hours calls
29% of Indiana locksmith businesses list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Indiana compares
Of the 46 states in our data, Indiana ranks 18th for the number of locksmith businesses, 39th for median review count, and 19th for the share with no website. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Indiana | 107 | 41 | 23.4% |
| Illinois | 156 | 56 | 17.9% |
| Iowa | 52 | 61.5 | 21.2% |
| Kansas | 41 | 35 | 24.4% |
| Michigan | 139 | 60 | 28.8% |
| Minnesota | 87 | 65 | 24.1% |
| Missouri | 102 | 52.5 | 17.6% |
| Nebraska | 46 | 75 | 15.2% |
| North Dakota | 15 | 41 | 13.3% |
What to do first in Indiana
- Set a review velocity. One review per job day, asked at the door, moves a 41-review shop past the Indiana 75th percentile (120) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Indiana customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 41 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.