Appointment setting for a locksmith business
The jobs that make a locksmith's winter are commercial, and commercial customers do not search Google for a locksmith; they call the one they already use until something goes wrong. Getting on that list takes a call before anything goes wrong. Property managers with turnover rekeys, facilities managers with doors that fail inspection, car dealerships that send out transponder work, apartment complexes, self-storage, schools and churches with master key systems nobody has touched in a decade.
The pitch is short and specific: "We do turnover rekeys at a flat $95 per unit, invoiced monthly, usually within 48 hours of the request. Could I come by for 15 minutes and look at one building?" A booked walk-through, not a sales call. The mistake is pitching "security solutions"; a property manager wants a price per door and a response time.
At two weeks, working looks like a target list of 100 to 200 accounts in your radius, calls made every weekday, and booked walk-throughs on your calendar with notes on each.