Where your competition is in Wyoming
The largest concentrations of locksmith businesses in our Wyoming data are in Cheyenne, Casper, Gillette, Sheridan, Rock Springs, Buffalo and Laramie. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Cheyenne.
The map pack in Wyoming
The map pack is a three-slot race, and in Wyoming it is won by review count and recency far more than by rating: 84.6% of Wyoming locksmith businesses are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 38 reviews and the 90th is 114. Those are the numbers to plan around, not the median.
The website gap in Wyoming
52.9% of Wyoming locksmith businesses list no website on their Google profile, more than the national 22.2%. Nationally, locksmith businesses with a website have a median of 67 reviews against 15 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
Hours and after-hours calls
23.5% of Wyoming locksmith businesses list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Wyoming compares
Of the 46 states in our data, Wyoming ranks 45th for the number of locksmith businesses, 46th for median review count, and 1st for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Wyoming | 17 | 16 | 52.9% |
| Colorado | 169 | 82 | 23.1% |
| Idaho | 45 | 116 | 20% |
| Montana | 22 | 115 | 4.5% |
| Nevada | 82 | 69 | 8.5% |
| Utah | 56 | 126.5 | 14.3% |
What to do first in Wyoming
- Put up a real website if you are in the 52.9% without one. Service pages, city pages for Cheyenne, Casper, Gillette, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 16-review shop past the Wyoming 75th percentile (38) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Wyoming customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 16 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.