Missed-call text-back for a locksmith business
A locked-out caller gives you one ring, then dials the next listing. You are under a dashboard with a pick in one hand. That caller was six blocks away and is gone in 60 seconds. On a $140 average ticket and a busy shop's call volume, missed calls are worth more each month than most locksmiths spend on advertising; run your numbers in the calculator.
The fix is a text that goes out automatically within 30 seconds of any missed call and sounds like you: "This is Dan at Ridge Lock, on a job and saw your call. Are you locked out right now? Text me the address and I'll tell you how fast I can be there." The caller stops dialing and types an address. You reply between jobs with a time and a price. After hours, a second message that is honest about when you open. The mistake is listing 24 hours and letting the 2 a.m. call ring; only 16.6% of listings claim it and far fewer answer.
At two weeks, working means every missed call texted within 30 seconds, every web form and Facebook lead texted within five minutes, and a weekly missed-call count by hour so you can see which hour to staff. That hour is where the money is.