Where your competition is in New York
The largest concentrations of locksmith businesses in our New York data are in New York, Brooklyn, Staten Island, Bronx, Rochester, Flushing, Jamaica and Astoria. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in New York.
The map pack in New York
Google shows three businesses in the map pack for a search like "locksmith business near me" in New York. In New York the shops that hold those spots usually sit near the 90th percentile, 327 reviews, not the median. 30.3% of New York locksmith businesses have passed 100 reviews; the other 69.7% are competing for whatever is left below the fold.
The website gap in New York
A website is the clearest marker of a locksmith business that is going to compete for the map pack, and 25.1% of locksmith businesses in New York do not have one linked. Across the country the median review count with a site is 67, without one 15. If your shop is in the 25.1%, start there.
Hours and after-hours calls
52.1% of New York locksmith businesses list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How New York compares
Of the 46 states in our data, New York ranks 4th for the number of locksmith businesses, 37th for median review count, and 14th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| New York | 363 | 43 | 25.1% |
| Connecticut | 61 | 51 | 11.5% |
| Maine | 18 | 19.5 | 33.3% |
| Massachusetts | 127 | 44 | 17.3% |
| New Hampshire | 18 | 30.5 | 11.1% |
| New Jersey | 103 | 67 | 12.6% |
| Pennsylvania | 182 | 50.5 | 22.5% |
| Rhode Island | 29 | 23 | 17.2% |
What to do first in New York
- Put up a real website if you are in the 25.1% without one. Service pages, city pages for New York, Brooklyn, Staten Island, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 43-review shop past the New York 75th percentile (137) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where New York customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 43 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.