Where your competition is in Texas
The largest concentrations of locksmith businesses in our Texas data are in Houston, San Antonio, Dallas, Austin, El Paso, Fort Worth, Plano and Arlington. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Houston.
The map pack in Texas
The map pack is a three-slot race, and in Texas it is won by review count and recency far more than by rating: 79.5% of Texas locksmith businesses are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 243 reviews and the 90th is 485. Those are the numbers to plan around, not the median.
The website gap in Texas
15% of Texas locksmith businesses list no website on their Google profile, fewer than the national 22.2%. Nationally, locksmith businesses with a website have a median of 67 reviews against 15 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
Hours and after-hours calls
35.3% of Texas locksmith businesses list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Texas compares
Of the 46 states in our data, Texas ranks 3rd for the number of locksmith businesses, 4th for median review count, and 39th for the share with no website, so a website alone will not set you apart here. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
What to do first in Texas
- Set a review velocity. One review per job day, asked at the door, moves a 114-review shop past the Texas 75th percentile (243) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Texas customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 114 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.