Where your competition is in Idaho
The largest concentrations of locksmith businesses in our Idaho data are in Boise, Nampa, Twin Falls, Pocatello, Caldwell, Lewiston, Meridian and Moscow. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Boise.
The map pack in Idaho
Google shows three businesses in the map pack for a search like "locksmith business near me" in Boise. In Idaho the shops that hold those spots usually sit near the 90th percentile, 353 reviews, not the median. 60% of Idaho locksmith businesses have passed 100 reviews; the other 40.0% are competing for whatever is left below the fold.
The website gap in Idaho
Website presence in Idaho: 80.0% of locksmith businesses link one, 20% do not. The national figure is 22.2% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
Hours and after-hours calls
31.1% of Idaho locksmith businesses list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Idaho compares
Of the 46 states in our data, Idaho ranks 35th for the number of locksmith businesses, 2nd for median review count, and 29th for the share with no website. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Idaho | 45 | 116 | 20% |
| Colorado | 169 | 82 | 23.1% |
| Montana | 22 | 115 | 4.5% |
| Nevada | 82 | 69 | 8.5% |
| Utah | 56 | 126.5 | 14.3% |
| Wyoming | 17 | 16 | 52.9% |
What to do first in Idaho
- Set a review velocity. One review per job day, asked at the door, moves a 116-review shop past the Idaho 75th percentile (184) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Idaho customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 116 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.