Locksmith businesses on Google: the 2026 benchmark report
Review counts, ratings, website presence and listed hours for 12,373 locksmith businesses, computed from public Google Business Profile listings across 51 states.
Reviews
| Review count | Value |
|---|---|
| Median | 50 |
| Average (mean) | 136.5 |
| 25th percentile | 12 |
| 75th percentile | 141 |
| 90th percentile | 319 |
Share of locksmith businesses by review count:
| Bucket | Share of listings |
|---|---|
| 0 reviews | 9.3% |
| Under 10 | 22.4% |
| Under 25 | 35.9% |
| 100 or more | 33.5% |
| 500 or more | 5.2% |
Ratings
| Metric | Value |
|---|---|
| Average rating | 4.69 |
| Rated 5.0 | 33.1% |
| Rated 4.5 or higher | 83.4% |
| Rated under 4.0 | 5.8% |
| No rating yet | 6.6% |
Websites
| Website status | Share |
|---|---|
| Website listed | 77.8% |
| No website listed | 22.2% |
| Own domain | 76.1% |
| Social profile only | 1.1% |
| Free or DIY builder | 0.6% |
Median review count for locksmith businesses with a website: 67. Without one: 15.
Profile completeness and hours
| Profile field | Share |
|---|---|
| Has a profile photo | 97% |
| Public email on profile | 24.8% |
| Open 24 hours | 16.6% |
| Open Saturday | 33.1% |
| Open Sunday | 27.7% |
| No hours listed | 50.7% |
Where the listings are
| State | Listings |
|---|---|
| CA | 800 |
| FL | 703 |
| TX | 513 |
| NY | 363 |
| GA | 282 |
| AZ | 237 |
| OH | 192 |
| PA | 182 |
| WA | 174 |
| CO | 169 |
| IL | 156 |
| NC | 143 |
Primary categories
| Google category | Listings |
|---|---|
| Locksmith | 11,473 |
| Emergency locksmith service | 900 |
Start with the median, then look past it
Half of all locksmith listings on Google have 50 reviews or fewer. If your shop has 60, you are ahead of most of the country and it does not feel like it, because the shops you lose lockout calls to are not the median. The map pack shows three names. In a real metro those three usually come from the top tenth, and the 90th percentile in this trade is 319 reviews. The top quarter starts at 141. Those are the lines that matter.
The bottom of the distribution is crowded. 9.3% of listings have no reviews at all, 22.4% have fewer than 10, and 35.9% have fewer than 25. Some of that bottom third is new shops; some of it is listings that were never a shop at all. At the top, 33.5% of listings have passed 100 and 5.2% have passed 500. The mean of 136.5 is dragged up by that top group. Ignore it and compare yourself to the percentiles.
Ratings do not separate you
The average rating across the dataset is 4.7 stars. 83.4% of rated locksmiths sit at 4.5 or above and 33.1% show a perfect 5.0. A 4.9 does not make you the obvious choice; it makes you one of the crowd. What separates shops in this trade is the review count, how recent the newest review is, and whether the review text mentions the thing the searcher typed: "lockout", "rekey", "car key", "safe". 5.8% of listings are below 4.0, and that is the only place the rating itself decides the call. Below 4.0 a locked-out person scrolls past without reading. 6.6% have no rating because they have no reviews.
The website gap
77.8% of locksmith listings link a website and 22.2% link nothing. Listings with a site have a median of 67 reviews. Listings without one have 15. We do not claim the site causes the reviews. The more likely story is that the owner who put up a site also set up a review ask, listed real hours and answered the phone. But a searcher cannot tell the difference, and neither can an AI assistant deciding which three shops to name. A locksmith with no site is asking a stranger to trust a bare phone number, in the one trade where strangers have been taught not to.
Hours: the strangest number in the report
Locksmithing sells emergency response. Yet only 16.6% of listings show 24-hour availability, 33.1% list Saturday hours, 27.7% list Sunday hours, and 50.7% list no hours at all. Google shows "Open now" and "Open 24 hours" in the map pack, and a person locked out at 11 p.m. taps the listing that says it. A shop that answers nights and has not said so on its profile is handing those calls to whoever did. A shop that does not answer nights should still list real hours, because "Hours unknown" reads like a listing nobody maintains.
Photos and contact
97% of listings have at least one photo, so having photos is table stakes; having the right ones (the van with the name on it, the tech in a shirt with the name on it, the storefront if there is one) is what builds the trust the category lacks. Only 24.8% publish an email address. For commercial work, where a property manager wants to email a photo of a door closer for a quote, that matters.
What to do with this
- Find your own numbers. Open your profile, write down your review count and the date of your newest review, then compare to the state table below. The state median is the realistic floor, the state 90th percentile is the target.
- Fix hours today. If you answer after hours, set the profile to show it. If you do not, list real hours and put a text-back on the line so after-hours callers hear from you within a minute. The missed-call guide has the script.
- Ask for the review at the door, every lockout, with the link already on the phone. One review per working day gets a 30-review shop past the top quarter within a quarter. The reviews guide has the exact words.
- If you are in the 22.2% with no site, put up a four-page one this month: home, lockouts, rekeys and commercial, automotive. License number on every page, tap-to-call at the top, a price range for each service. See the website guide.
- Put your real photos on the profile: van, tech, tools, a finished rekey. Fakes do not have a van.
- Run the calculator with your real ticket and call volume before you buy any ads. For most shops the cheapest growth is answering the calls already coming in.
Method
This report aggregates 12,373 public Google Business Profile listings collected from Google Maps searches for locksmith businesses across every US state, deduplicated by place. Review counts and ratings are as displayed on the listing at collection time. "Website listed" means the profile links to any URL; we classify the URL as an owned domain, a social profile, or a free site builder by hostname. Figures are refreshed monthly. Cite this page as: More Locksmith Calls, "Locksmith businesses on Google benchmark report", 2026.
Steven has spent the last several years running growth campaigns for local service businesses, locksmith businesses among them, and builds the benchmark datasets on this site from public Google listings. About the editor