Local SEO and Google profile for a locksmith business
The locksmith map pack is where lockout calls are won, and it is the most abused map pack in local services. So the profile has two jobs: rank, and look unmistakably real. Advanced Verification done properly with your license and a marked van, a service-area setup if you work from home, the real business name instead of a keyword string, "Locksmith" as primary category and "Emergency locksmith service" as secondary only if you answer nights.
Then the fields most owners leave blank. Services with prices: home lockout $75 to $150, rekey $95 for three cylinders, transponder key $120 to $350. Hours that are true: only 16.6% of listings show 24-hour service and 50.7% show no hours at all. Photos of the van, the tech, the bench, the finished rekey. The mistake is a second listing for automotive work; one operator, one listing, or the real one gets suspended.
Working at two weeks means a complete profile, weekly posts with a job and a price in them, Q&A seeded with the four questions every caller asks, and a weekly count of calls and direction requests from the profile. Every field gets filled.